Until recently, behavior-based user data and personal identifiers, such as cookies, represented the cutting edge of ad relevancy. But in today’s privacy-centric landscape, advertisers are adopting more effective privacy-safe options.
With analytics and machine learning (ML) tools from Amazon Web Services (AWS), customers are inventing faster in areas such as ad measurement, audience segmentation, and predictive attribution while optimizing cost performance for workloads at scale.
Read the eBook to learn how advertisers are connecting consumers and brands more effectively than ever with AWS.