EdgeVerve Systems
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Possibilities Unlimited: A fast-growing multinational FMCG achieves over 50% growth in market coverage with TradeEdge salesforce automation

Released: May 02, 2023 |
Length: 6 pages |
Language: English |
Resource: Case Study

One of the fastest growing FMCG companies in Asia, Middle East, and Africa with a presence in 20+ countries and annual revenues of over USD 1 Bn wanted to maximize its regional sales potential in Southeast Asia.

However, in the fragmented retail landscape of emerging markets such as India and Vietnam, they were finding it difficult to get visibility into demand and capture a larger market share.

TradeEdge salesforce automation (SFA) helped the client digitize field operations for 2300+ users to improve sales representative performance and expand retailer coverage.

Empowered with an easy-to-use app on their mobile devices, the sales representatives saw a significant improvement in their productivity.

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